How to Choose the Right Branded Workwear for Your Business

When it comes to running a business, every detail matters – from the services you provide to the way your team presents itself. One often-overlooked detail that can make a significant impact is branded workwear. Whether you’re outfitting a small team or a large workforce, choosing the right branded workwear can enhance your company’s image, improve team morale, and even ensure safety in the workplace. But with so many options available, how do you make the right choice?

In this guide, we’ll walk you through everything you need to know about selecting the perfect branded workwear for your business. From understanding your needs to navigating sizing variations and branding options, we’ve got you covered.

1. Understand Your Business Needs

Before diving into fabric types and logo placement, it’s essential to take a step back and consider your business’s specific requirements. Here are a few questions to get started:

• What industry are you in?
  Different industries have unique needs. For example, hospitality businesses may require aprons and chefwear, while construction companies rely on durable hi-vis clothing like jackets and trousers.

• What are the working conditions?
  Consider the environment your team works in. Is it outdoors, indoors, or a mix of both? Do they need protection from extreme weather or hazardous materials? For example, Salutem Workwear offers high-visibility (hi-vis) clothing such as coats and coveralls, ideal for outdoor and industrial settings.

• What’s your budget?
  Workwear is an investment, but it’s important to choose options that align with your budget. At Salutem Workwear, we offer a wide range of branded options to suit businesses of all sizes.

2. Prioritise Comfort and Functionality

Your team will be wearing their workwear for hours on end, so comfort should be a top priority. Uncomfortable clothing can lead to decreased productivity and dissatisfaction among employees. Here’s what to look for:

• Fabric Choices:
  For physical labour, breathable and durable fabrics like polyester blends are ideal. For office environments, soft and professional-looking materials like cotton work well.

• Fit and Mobility:
  Ill-fitting clothing can restrict movement, making tasks harder to perform. Look for workwear that strikes a balance between a snug fit and ease of movement.

• Weather-Appropriate Options:
  If your team works outdoors, consider investing in weather-resistant options like fleece jackets, body warmers, and waterproof coats.

3. Ensure Safety Compliance

Certain industries require workwear to meet specific safety standards. For instance, construction and roadwork teams must wear high-visibility clothing to comply with health and safety regulations. Salutem Workwear specialises in hi-vis options, including coats, trousers, and maternity wear, ensuring your team stays safe and visible at all times.

Additionally, check for features like flame resistance, waterproofing, and reinforced seams for heavy-duty tasks.

4. Choose the Right Branding Options

Branded workwear is more than just clothing – it’s an opportunity to showcase your company’s identity. A well-placed logo can make your team instantly recognisable and leave a lasting impression on clients. Here’s how to get it right:

• Logo Placement:
  Popular options include the chest, back, and sleeves. For maximum visibility, consider placing your logo on the front and back of garments.

• Customisation Methods:
  At Salutem Workwear, we provide high-quality embroidery and DTF (Direct-to-Film) printing. Embroidery offers a professional and durable finish, while DTF printing allows for vibrant, detailed designs.

• Colour Coordination:
  Ensure your branding colours complement the garment’s base colour. For example, a bright logo might stand out better on darker clothing.

5. Navigate Brand Sizing Variations

One of the biggest challenges businesses face when ordering workwear is managing sizing variations. Different brands have different sizing standards, which can lead to confusion and ill-fitting garments. At Salutem Workwear, we stock a wide range of trusted brands like AWDis Just Hoods, Beechfield, Henbury, and Regatta, each with its own sizing chart.

Here’s how to simplify the process:

• Request Samples:
  If possible, order sample sizes to ensure a good fit for your team.

• Provide a Sizing Guide:
  Share the brand’s sizing chart with your employees to help them select the right size.

• Offer a Fitting Session:
  If your team is local, consider hosting a fitting session to avoid returns and exchanges.

6. Balance Quality and Cost

While it may be tempting to go for the cheapest option, investing in high-quality workwear pays off in the long run. Durable clothing lasts longer, saving you money on replacements. Plus, high-quality branding reflects positively on your business.

At Salutem Workwear, we offer a range of products to suit various budgets without compromising on quality. From affordable polo shirts to premium softshell jackets, there’s something for everyone.

7. Cater to Your Team’s Preferences

Your employees are the ones wearing the workwear, so it’s important to consider their preferences. Involving them in the decision-making process can boost morale and ensure they’re happy with the final choice.

• Survey Your Team:
  Ask for feedback on styles, colours, and fits.

• Provide Options:
  If possible, offer a few choices, such as long-sleeve vs. short-sleeve shirts or fleece jackets vs. body warmers.

• Consider Inclusivity:
  Ensure your workwear options cater to all body types, including maternity wear and extended sizes.

8. Think About Seasonal Needs

Workwear isn’t a one-size-fits-all solution, especially when it comes to changing seasons. Equip your team with options for both summer and winter:

• Summer Workwear:
  Lightweight polo shirts, t-shirts, and breathable trousers.

• Winter Workwear:
  Fleece jackets, waterproof coats, and insulated body warmers.

By planning ahead, you’ll ensure your team stays comfortable year-round.

9. Plan for Branding Consistency

Consistency is key when it comes to branded workwear. A cohesive look not only enhances your team’s appearance but also reinforces your brand identity. Here’s how to achieve it:

• Stick to a Colour Scheme:
  Choose a palette that matches your company’s branding. For example, if your logo is blue, opt for complementary shades like navy or grey.

• Standardise Across Roles:
  While different roles may require different garments, maintaining a consistent style (e.g., the same logo placement) creates a unified look.

10. Partner with a Trusted Supplier

Choosing the right supplier can make or break your workwear experience. Look for a company that offers:

• A wide range of products.
• Customisation services.
• Reliable customer support.

At Salutem Workwear, we pride ourselves on being a trusted partner for businesses across the UK. Based in Buxton, Derbyshire, we offer high-quality branded workwear and customisation services to help your team look and feel their best.

11. Don’t Forget the Extras

Workwear isn’t just about clothing – accessories can make a big difference too. Consider items like branded hats, gloves, and bags to complete the look. These extras can also serve as promotional items, helping to spread your brand’s visibility.

12. Evaluate Your Investment

Once you’ve chosen and implemented your branded workwear, take the time to evaluate its impact. Ask yourself:

• Has it improved your team’s morale and professionalism?
• Are clients responding positively to your branded appearance?
• Is the workwear holding up well over time?

Gathering feedback from your team and clients can help you make adjustments for future orders.

The Salutem Workwear Advantage

Choosing the right branded workwear for your business doesn’t have to be complicated. By understanding your needs, prioritising comfort and safety, and partnering with a trusted supplier like Salutem Workwear, you can ensure your team is equipped with clothing that’s both functional and professional.

At Salutem Workwear, we’re here to make the process as seamless as possible. With a wide range of products, expert branding services, and a commitment to quality, we’re your go-to partner for all things workwear. Ready to elevate your team’s look? Contact us today to get started!

Explore our range of branded workwear and customisation options by visiting Salutem Workwear. Have questions? Get in touch with our team for personalised recommendations.